Law Offices of Roger Wilcox Cloud

Roger Wilcox Cloud has the distinct advantage of having worked extensively in both in-house and outside counsel roles.  Outside counsel can surgically address particular issues, yet often lacks the comprehensive insight of the in-house attorney, who learns about cross-functional effects within a business.  Experience in both roles is of particularly unique value.  For example, it is one matter to author a shrinkwrap license agreement; it is another to know exactly how it will be implemented in “real life” within a business organization - understanding the nexus of the Shipping and Packaging Departments’ business realities with those of Order Processing, appreciating how it must complement the same business’s download licenses, click-throughs, etc.  There is no substitute for experience (especially in-house experience) to establish confident and authoritative understanding of inter-departmental needs and expectations.  As both in-house and outside counsel, Roger has represented high tech companies in the Fortune 100 as well as companies as a sole proprietorship, in copyright, trademark, technology licensing (including open source and other software licensing), Internet infringements, unfair competition and all manner of business contracts and intellectual property matters.